Children learn about the ocean through educational keepsake album, curriculum and podcast
Freek Vonk, Albert Heijn and Naturalis take children on Expedition Ocean
September 5, 2022 Freek Vonk, Albert Heijn and Naturalis Biodiversity Center joined forces for a new Albert Heijn savings campaign: Expedition Ocean. The campaign is all about the wonders of the ocean. Children learn all about the magic of the sea and get trips and tricks on how they can help leave the world a little better.
Ocean pictures and storage album
During this campaign, children can collect more than one hundred educational ocean pictures and tattoos. They can then paste them into an educational album in which Freek Vonk takes children on an expedition through the wonderful world of the ocean. The album is packed with information about the ocean and the plants and animals that live in it, their characteristics, natural habitats and what you yourself can do to contribute to a cleaner world. The stickers and the storage album are made of FSC certified paper.
Freek Vonk on expedition ocean
'I've dived in hundreds of different places around the world, and the ocean is a magical place. It's bursting with life. Some animals are so bizarre, they seem to have come straight from another planet. However, the ocean is not only magical, but also indispensable: it regulates climates, absorbs greenhouse gases and provides more than half of all oxygen on Earth. That's why we must be careful with it!
Podcast & teaching package
To complete the experience, there is the free Expedition Ocean Podcast, in which the sound of the ocean comes to life thanks to 8D sound technology; where the sound seems to come from all sides. The podcast is voiced by Freek Vonk. A special curriculum has been developed for schools, where children learn about the dynamics of the sea.
Sustainable together
In addition to reducing (packaging) materials and encouraging reuse and recycling, Albert Heijn is committed to sustainable packaging and reusable products. During the campaign, customers are encouraged to make conscious choices and discover how they personally can make a difference.
